What is celebrated in this project is therefore the cement. This material takes shape through the design and rises from the red sand arranged on the floor. The result is a unique environment that goes through the history of Forma&Cemento: from Fusto designed by Marialaura Rossiello, to Atlante designed by Gabriele De Chirico, Varco designed by Ernesto Messineo and the newest alphabet in concrete, Abecedario designed by Marialaura Rossiello. The common denominator of this collection will be workmanship. Each piece will be unique and recognizable both in design and matter.
“The artistic direction for Forma&Cemento wants to create a domestic landscape made of single material; a provocation that uses a hard grey and brutalist material like concrete, as the only protagonist. The experimentation thus opens up to innovative production processes that give shape and colour to alternative indoor and outdoor forniture” MRI
Last exhibition at Edit Napoli | Design & Art Direction for Forma&Cemento
photo Serena Eller