Art Direction from 2012→2024

Matteo Brioni produces and supervises the application of natural surfaces for architecture: from natural clay plaster and mass-coloured earthen floors to clay paints. Matteo Brioni products are made from the purest clays (terra cruda), a material that has been an essential element in the industry for centuries.

The production of natural surfaces is based on the selection of colouring clays, where Matteo Brioni exploits a know-how accumulated by his family through generations of experience in the brickyards of Mantova ancient tradition.

From 2012 to 2024, we contribute to make Matteo Brioni the benchmark brand in his sector. We did brand repositioning and brand development activities, we coordinated custom projects, including fittings for exhibtions, designing products and much more..

From 2012 to 2024, the company’s visual identity and cultural positioning were shaped by the art direction of Marialaura Rossiello Irvine, whose work was instrumental in defining the aesthetic language, communication and contemporary vision of raw earth as an interior surface.

Graphic Design Marco Strina

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