Text
Forma&Cemento
Art Direction from 2020→Present
with Giorgio La Corte, owner of F&C
Moodboard
Inspired by Angelo Mangiarotti
Fusto system
Fusto first sketch
Selected concrete colors
Inspired by Isamu Nogushi
selected color
Inspired by De Chirico
Photoshooting sketch
Inspired by Luis Barragán
Photoshooting sketch
Betti stool
Inspired by Rachel Whiteread
Selected color
Moodboard sketch
Fusto system
Forma&Cemento

Art Direction from 2020→Present

Our new Art Direction for Forma & Cemento, aims to strengthen the personality and identity of the brand through research projects related to color and expressive forms.

An encounter that leads to the definition of a shared objective, identified in the creation of a domestic imagery in which the material becomes an integral part of our daily landscape: hence the new 2020 Forma&Cemento ​Domestic Concrete Landscape​ collection.

“Brutalism has always fascinated me when I was studying Architecture in Naples, hovering between the fascination of a moldable material and a rough monolithic aesthetic. With Studio Irvine I have always carried on a research in which single-materialism is the protagonist: from marble to clay, experimenting new languages in the world of product design and interior design. The vision is to tell the story of the material starting from its technical and productive characteristics to give a contemporary sculptural imagery”​ MRI

Surrealism, primitivism, metaphysics and brutalism. Art together with architecture and design build a scenario of inspirations and continuous references through which the material rises to an expressive language, ready to welcome and rework formal suggestions of different origins.

Fusto collection is the series that introduces the new design approach. A multifaceted column that, through a system, grows and changes to create a concrete landscape made dynamic by the movement of light on the surfaces and able to adapt in size and proportion to different uses: coffee table, table, console, bookcase, pedestal.

Eight colors punctuate the story of the new collection, defining a mood board that inspires a metaphysical imaginary that occupy both indoor and outdoor spaces.

All the complements that make up the ​Fusto ​family are the result of research into the balance of proportions, in which the facets are designed to make color vibrate in a play of shadows and volumes.

Forma & Cemento