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Foof dog & people
Art Direction from 2013→2017
Art Direction from 2013→2017

Products designed from different point of view

Brand Identity studio

Developing Cico toy

"Playing is a primary need for a dog. A dog toy aim is obtaining a reward" Foof educator

Foof Team

Boa with Boa bowl

Marialaura & Maddalena, photo Paola Pansini

Milla bowl, two 'eyes' on the back to allow an easy grip

Nina & Boa kennel

Marketing tools

Testing prototype

Exhibition during Salone del Mobile 2017 at Itineris

Oliver playing with Cico

Backstage with Blue

Boa cushion

Marialaura & Maddalena, photo Paola Pansini
Foof dog & people
Art Direction from 2013→2017
“Objects created for different viewpoints: dogs and people”, states the claim; a collection studies the dual dog-person relationship, developing a range of products that is attentive to both protagonists’ habits and needs. The collection leitmotiv are the two eyes. Dog’s eyes, people’s eyes.
Foof, which started out as a dogs’ home, has created Europe’s first dog park and museum. Foof is not just about dogs, but also the relationship between dogs and their owners.
From 2014 to April 2017, the art direction was managed in Studio Irvine by Maddalena Casadei and Marialaura Rossiello Irvine.
Graphic Design Matteo Astolfi
Photo Delfino Sisto Legnani / Styling Sissi Valassina