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Art Direction
Forma & Cemento 2022
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Art Direction

Forma & Cemento 2022

As Art Director of the company, the concept of ‘Forma&Cemento in Rome’ is to start an itinerary from Rome and in particular to set the shooting in an evocative  and historical location, the beautiful Palazzo Brancaccio.

This tour, which starts in 2022, gives a new imaginary to the collections we designed, expressing their strong materic aspect made in concrete in a domestic and soften way.

“All the complements that make up the Fusto family are the result of research into the balance of portions, in which the facets of the columns are designed to enhance the beauty of the material through an interplay of light and shadows”  MRI

photo Serena Heller

Fusto, Abecedario designed for Forma&Cemento